Partners

3RD EYE is a division of KEMNET TECHNOLOGIES that deals with:-

• New digital brand development

• Re-branding Services

• Brand consolidation strategy

• Graphic web design & logo design

The three most important branding concepts that are the basis of all branding processes are brand promise, brand attributes and brand personality.

• The Brand Promise is a commitment you make to prospects and customers. It answers the question on every customer’s mind: “If I engage in a relationship with you, your product or your company, what can I expect?” The answer to this question must address the big problem solved or the compelling need fulfilled -- in other words, the primary benefit of your product or service. Companies with the clearest brand promises have the strongest brands. And the simplest idea is often the most powerful.

• The Brand Attributes include all the unique ways you deliver your brand promise. These comprise the feature set that describes the customer’s experience with your company. Common attributes might include your unique versions of quality, customer service, innovation and flexibility.

• The Brand Personality describes the human characteristics people experience when they encounter your brand. It has by far the strongest influence on the emotional connection people feel toward your brand. Often a company’s brand personality matches the customer’s self-perception of their own personality or a personality they aspire to. Common brand personalities include ruggedness, sophistication, excitement, competence or sincerity.